Howdy, Kettle Brand!

Package Design | Glyphs | Custom Typeface

Saddle up! Kettle Brand is heading south with a bold new trio of flavors inspired by the American desert. Each chip bag is designed to capture the spirit of the Southwest with bold typography, rugged textures, and desert-inspired illustrations. Together, this packaging brings heat and personality to a classic kettle chip brand.

Chips w/ Flavor Cues

Cowgirl eating chips from bright pink Prickly Pear potato chip packaging in an dessert.

Cowgirl Enjoying Chips

Desert Chili flavored chip bag held by a person wearing a plaid shirt in a western-inspired setting.

Cowboy Approved!

Howdy New Flavors!

Meet Desert Chili, a fiery Southwestern spice blend, Prickly Pear, a bright and fruity twist, and Agave Lime, a sweet-and-tangy classic. 

Original Kettle Brand chip bagsRedesigned Western chip bag

Original VS My Design

Two cowboys outdoors holding colorful chip bags in a ranch-inspired lifestyle photograph.

Wrangle in the Flavor

Flat design of the prickly pear chip bag

Flattened Design